This is an individual project where you will develop a comprehensive marketing plan for a business toconsumer, existing, tangible product for a current Fortune 500 company. Pick a company that producesa very specific category of product (our pick is Nvidia). Again, a business-to-consumer company keep it simple and select a company youshould study in business school. Your marketing plan can certainly be a signature piece of your academicportfolio when you are on the job market.
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