• The topic is culture adaptation ( adoption )
16 slides
FIrst part
1- I have to interview 4 people ( Indians Chinese….)
(Experts professors students……)
-What kind or type of culture shock they experienced when they first came to Kuwait?
And whether they tolerated? how do they feel where they tolerated by Kuwaitis ?
– why culture tolerance of a foreign country is required in international marketing.
Based on what you learn those people, you will learn about feelings and their problems and difficulties when they first arrived in foreign countries. And knowing this, now you have to take this knowledge and apply to marketing and answer the questions whether it’s difficult to adopt to foreign culture if it’s difficult for people it’s probably will be very difficult to also introduce those products and adopt those products to foreign culture. So that’s why am asking you why culture tolerance in other nations are important and required to International marketing. you have to answer those
The second part of the presentation
You will identify or you will give domestic examples and foreign examples ( culture imperatives + culture electives + culture exclusive) examples of each category what is it about
The last question of the presentation
To Discuss the factor that determined successfully global adaptation
you have to inculde a video ( 1 min max: 2 min)
Chapter 5 and you may find it in other chapters
This is the book for my course marketing you can get infomation from it :
https://docs.google.com/file/d/0B8pig2KdTaOBSkRzVjJvR1pLUkU/edit
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