Marketing

1. Let’s talk global marketing:

• Highlight your key takeaways from our readings this week (chapter 6).

• What are some of the developments that are influencing global marketing today? (you may also look for a current article to include)

Feel free to share any global examples/experiences you may have too (with a job, travel, shopping online, etc.)

2. For this discussion board, let’s go back to Chapter 17 and talk about social media marketing. With 2.6 billion active users on Facebook, and over 300 hours of video loaded to YouTube every minute, social media continues to be a big deal for marketing, right?  What’s your take on this? 

In your post, include some/all of the following discussion points:

• How is social media marketing different from traditional marketing (billboard, print, direct selling, etc)?

• What audience/segment might resonate the most from social media marketing? Is this the same for all platforms – Facebook, Instagram, Twitter, Tik Tok, etc?

• What are the risks of social media marketing?

• What are the advantages / disadvantages of user generated content.

• What are some of the most popular social media company sites out there today?

• Hosting a company social media page is not free. Discuss where the expenses may come in. 

• What are ways you can measure the success of your social media site?

Share your favorite sites, add an article from an outside resource, highlight any experiences you may have working on a company social site. Keep the discussions going!