Questions:

  1. Business Model At the time of the case study, what is your assigned company’s (Facebook’s or Google’s) business model? How is the company making money? 
  2. External Forces – then. Provide some context about the major macro-environmental forces through a PESTEL Analysis (Links to an external site.) to analyze the impact (both positive and negative)  of the following Forces at the time of the case study: Political, Economic, Social, Technological, Environmental, and Legal), at the time of the case study.  What do you think your assigned company should have worried most about, at the time of the case? 
  3. External Forces – now. In the time since your case study was published, describe whether your PESTEL analysis would change.  Today, do you think that your publisher should worry most about different forces today vs. a few years ago? 
  4. Competition. At the time of the case, who are your company’s main competitors?  In hindsight, who should your company have worried most about? 
  5. Action Plan. At the time of the case, what should your case protagonist (Sheryl Sandberg or Sundar Pichai) have done next, given the opportunities and threats listed in your responses above? Provide a specific recommendation.

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