MHACB/506 Competency 2 Assessment and RubricCourse Title: Ethical Marketing: The New Health Care EconomicsCompetency Assessment Title: The Marketing Plan Part BTotal Number of Points: 100Assignment DirectionsPt. 1 Goals, Objectives, and Marketing StrategyReview the Marketing Plan Template and the Case Study.Write a minimum of 2 pages for the Goals and Objectives, and Marketing Strategy portions of your Marketing Plan to address the situation in the case study.Cite at least three reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality). Format your citations per APA guidelines.Pt. 2 – Tactics and ImplementationWrite a minimum of 2 pages for the Tactics and Implementation portion of your Marketing Plan to address the situation in the case study.Cite at least three reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality). Format your citations per APA guidelines.
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