Discussion: Nonprofit vs. For-Profit Marketing and Technology
According to Sandilands (n.d.), “nonprofit and for-profit businesses have multiple similarities and multiple differences. The process of marketing also differs, with the biggest differing factor being that the purpose of for-profit marketing is to encourage customers to buy, while the purpose of nonprofit marketing is usually to encourage people to give.” In relation to health care organizations, explain how marketing differs between nonprofit and for-profit organizations. In addition, explain how technology impacts both health care marketing and marketers.
Sandilands, T. (n.d.). Difference Between for Profit & Not for Profit Marketing. Small Business – Houston Chronicle. Retrieved from http://smallbusiness.chron.com/difference-between-profit-not-profit-marketing-20804.html
Rubrics
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