Complete this option of Milestone if you have chosen to complete Option #1 of the Portfolio Project, due in Week 8 of the class.
Option #1 of the Portfolio Project consists of a strategic audit of Apple, Inc. The purposes of this audit are to:
- Describe the company’s recent past and current operating context,
- Analyze the current operating context using strategic management tools, and
- Develop strategy recommendations to gain a competitive advantage.
This audit includes a SWOT analysis based on the frameworks presented in the class text. You will be using the various tools that you will be learning about in the class as components of the analysis. Your overall goal is to develop audit results that will enable the company to move forward while adding value for the organization’s stakeholders.
The audit checklist items are listed in an outline form in Figure 13-1 of your text. You will be completing the topics in this outline as you develop your Portfolio Project paper and will advance the Project in an iterative manner throughout the class.
With each milestone, you will incorporate instructor feedback from the previous assignment and then add new material. As you complete each step, you will need to perform research to gain more information about the company’s operations.
Appendix 13.A in the class text lists an excellent set of professional and academic resources that you can use for your research. Most of these sources can be accessed through the CSU Global Library or on the open internet using specific websites or Google Scholar. The majority of the government reports are available for free through the websites for each agency. Additional examples of the types of information that might be included in your paper are shown in Appendix 13.C of the class text.
The topic development throughout the class is shown below.
|
Milestone/Portfolio |
Week Due |
Topics |
|
#1 |
2 |
Current Operating Context: Past corporate performance indexes, strategic posture |
|
#2 |
4 |
Revised Current Operating Context, SWOT Analysis Part 1: Corporate governance, external environment opportunities and threats |
|
#3 |
6 |
Revised SWOT Analysis Part 1, SWOT Analysis Part 2: Internal environment strengths and weaknesses |
|
#4: Final Portfolio Project |
8 |
Revised SWOT Analysis Part 2, Alternatives and Recommendations |
|
|
|
NOTE: We will not be including either Implementation or Evaluation and Control as part of this paper. |
Milestone #1
This week, you will complete Milestone #1: the company’s current Operating Context. Please respond to the Current Operating Context questions shown in Appendix 1.A, p. 32 of your text and submit a paper. Your paper should:
- Be 4 to 6 pages in length not including the required title page and reference pages.
- Include a title page, section headers, introduction, conclusion, reference page, and appendix. Use headings to indicate the topic areas. Do not repeat the questions from Appendix 1.A.
- Be formatted according to APA style. The CSU Global Writing Center offers resources on how to format your assignment (Links to an external site.) and cite sources (Links to an external site.) in APA style.
- Include at least five scholarly articles, peer-reviewed articles, or other professional sources listed in Appendix 13.A. The CSU Global Library is a good place to find these resources.
- Include an Appendix A: Strategic Audit Worksheet. Create one that matches Figure 13-1 in your text using the appropriate rows for each week’s submission. For each week, you should complete the rows based on the topics covered, and the columns should include analysis with ratings of positive and negative factors as well as any summary comments you might want to make. You will develop the complete table as you move through the class.
- A positive factor is one that has actual or potential impacts on improvements of the organization’s performance. A negative factor is one that has actual or potential impacts on reducing the organization’s performance.
- Use the questions in Appendix 1.A of your text to assess the organization and to develop your responses for your Appendix A.
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