New Product Launch Marketing Plan, Part I
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).
Include the following components for both markets:
Market needs
Market growth
A brief SWOT Analysis
Potential competition
Product offering and product definition
Product identification
Justification for your choice of product
A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
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