The three (3) objectives of the marketing plan for TOTO are to: 1. Identify a suitable target market for TOTO within the Australian consumer market (that is, individual customers and households). We do not want you to market TOTO to business customers such as corporate builders, hotels etc., but to focus on the consumer markets only. 2. Identify how TOTO should position themselves within the Australian consumer market. 3. Develop marketing strategies using three (3) of the extended marketing mix elements (7Ps) that will enable TOTO to successfully expand into the recommended target market.
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