Define the difference between branding and marketing. What does the importance of marketing and branding mean for writing and creating marketing materials?
Required Reading:
Hyde, J. (2019, October 28)). How to do brochure marketing effectively. the balance small business. https://www.thebalancesmb.com/brochure-marketing-12-tips-on-how-to-do-it-effectively-2295262
Level343. (2021, May 21). Marketing, branding and selling: Whats the difference? https://level343.com/marketing-branding-selling-whats-difference/
Ludwig, S. (2020, October 8). What’s the difference between marketing vs. branding? And why you should know. U.S. Chamber of Commerce. https://www.uschamber.com/co/grow/marketing/marketing-vs-branding
Required Reading:
Attard, J. (2019, October 22). 14 ways to make your sales brochures effective. Business know-how. Retrieved from http://www.businessknowhow.com/directmail/ideas/brochures.htm
Computer Art Staff. (2019, October 8). Brochure design: 10 top creative tips. [Web log post]. Creative Bloq. Retrieved from http://www.creativebloq.com/graphic-design-tips/how-to-design-a-brochure-123267
Strawbridge, M. (2019, February 19). Using pictures of employees. [Web log post]. Employee Privacy Rights. Retrieved from http://www.employeeprivacyrights.co.uk/using-pictures-employees.html
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