1a. After reading the assigned materials, explore the principles of the hedonic treadmill and how these principles affect consumer behaviors.
1b. Given the research findings on the hedonic treadmill, explore 3 methods in order prevent overconsumption or excessive buying by consumers such as you.
Question 2:
After learning from all the modules in this course, explore how the different principles of consumer psychology has helped you further understand your own buying habits or the buying habits of the people that you know.
Required Reading:
Develop Good Habits. (2019, February 6). Hedonic Treadmill Theory: 7 ways to resist Hedonic adaptation and create lasting happiness [Video]. YouTube. https://www.youtube.com/watch?v=7b7fOqPfnaw (8:06)
Schroeder, J. (2020, November 27). Hitting pause on the Hedonic treadmill. Incognito Money Scribe. https://incognitomoneyscribe.com/2020/11/27/hitting-pause-on-the-hedonic-treadmill/
Stanborough, R.J. (2020, October 2). What to know about the Hedonic treadmill and your happiness. Healthline. https://www.healthline.com/health/hedonic-treadmill
Psychology Today. (n.d.) Hedonic treadmill. https://www.psychologytoday.com/us/basics/hedonic-treadmill
Partick, W.L. (2018, October 19). Would winning the lottery really change your life? Psychology Today. https://www.psychologytoday.com/us/blog/why-bad-looks-good/201810/would-winning-the-lottery-really-change-your-life
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