Can you explain and gives an example.
14.The set of benefits a company promises to deliver to its consumers to satisfy their needs is called:
a. a money-back guarantee
b. low pricing
c. a value proposition
d. good customer service
15.Each department in a company that carries out value-creating activities can be thought of as a link in the company’s:
a. market development
b. product development
c. business portfolio
d. value chain
16.The act of obtaining a desired object from someone by offering something in return speaks most closely to:
a. needs, wants and demands
b. market offerings
c. value and satisfaction
d. exchange relationships
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