All assignments should be submitted online through the MRKT 20054 Moodle site and will be checked by Turnitin to compare the report to other sources. This will provide students and lecturers with a similarity score. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised). The ability to design and give business presentations is critical to the success of any marketing career. In this assessment task, you as a “service marketing expert” will demonstrate your ability in this regard. Your task is to develop a 5-minute marketing pitch presentation for a new service that you have developed in any ONE of the following areas: House cleaning service Jewellery repair shop Events or conference venue facilities for your hotel/motel Car rental company Smartphone repair shop Be creative! In your pitch, include the following key areas: Describe the new service o?er – Identify the core and any supplementary elements for the new service; • Brie?y de?ne and justify a target market for the new service; Develop an e?ective positioning strategy and identify your competitive advantage; Identify and justify your principal distribution, pricing and promotion strategies. This presentation should be made within 5 minutes and through 8 PowerPoint slides with bullet points. The slides should follow this structure: 1. Student information and presentation title; 2. Description of the new service o?er; 3. Target Market; 4. Positioning Strategy & Competitive Advantage; 5. Distribution strategy; 6. Pricing Strategy; 7. Promotion Strategy; 8. Reference list (more than 15 academic references). Please pay attention to the following details on presentation and submission methods: • On-campus students will deliver their presentation in class in Week 8 or Week 9 (preferably), depending on their lecturer’s scheduling, and will, in addition, submit their PowerPoint ?le in Moodle by the deadline date and time. • Distance education students will do their presentation with PowerPoint during a zoom meeting organized in conjunction with the Unit Co-ordinator either in Week 8 or 9 (preferably), and submit their PowerPoint ?le in Moodle by the deadline date and time. For all students, the Moodle submission of the PowerPoint ?le will be due at 2 pm AEST Friday Week 8. Notes: • The Powerpoint slides will need to be uploaded in Moodle under the “Assessment 2” link. • Try to include a moderate number of words on the PPT slides so the reader can understand what you are talking about even if the listener misses some points while you are talking during your presentation. However, do not overload your slides with words and be professional in terms of the presentation of the slides. Use at least Font size 20 on the PPT slides. • Do NOT click on ‘Final submission’ of ?les in Moodle unless your PPT document has been uploaded. • All assignments are to be uploaded into Moodle and not sent to the Unit Co-ordinator’s email address for marking. • You need to start working on this assessment as soon as Week 4 as it involves lots of research and preparation and do not wait until the last minute to do this assessment.
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