What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?
3 METHODS
Observations: facts and figures obtained by watching, either mechanically or in person, how people behave. (Kerin & Hartley, 2016)
)Surveys/Questionnaires: facts and figures obtained by asking people about their attitudes, awareness, intentions and behaviors
)Experimentation: obtaining data by manipulating factors under tightly controlled conditions to test cause and effect. (Kerin & Hartley, 2016)
Kerin, R. A., & Hartley, S. W. (2016). Marketing: The core (6th ed.). Boston, MA: McGraw-Hill. ISBN-13: 9780077729035. Retrieved from http://gcumedia.com/digital-resources/mcgraw-hill/2016/marketing_the-core_ebook_6e.php
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