Question 1 The advent of the Internet has disrupted the old business model for newspapers. Digitalisation, convergence and audience fragmentation, fuelled by the World Wide Web, have changed the media ecosystem and challenged established journalistic practices. As a result, traditional newspapers are experimenting with ways to keep journalism alive despite the digital evolution. Conduct research* on Use the market model or the public sphere model, or both, to evaluate the way the online newspaper in (b) serves its audience. Prepare an action plan to recommend changes the online newspaper should make in order to reach its audience more effectively in the digital age. (1300-1500 words)
 
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