The chosen organisation PEPSI Introduction- discuss the purpose of the report, scope, findings, be specific body PART-A discuss the intro of Pepsi, Support sentence to justify this positioning – you could explain some statistics that compare Pepsi and Coke Discuss two marketing strategies 1, Digital marketing 2, cause-related marketing You need to structure your argument better – have a positioning sentence then discuss the strategy you identified with academic literature. Develop a balanced argument by talking about positives and negatives in the literature, then explain how your discussion is related to your organisation through an example. Then make a judgement Argue from 2 viewpoints, e.g. positive and negative section 2 recommendation based on the above-discussed strategies PART-B Discuss the stakeholder consumption of Pepsi, including consumer behaviour, supplier-relationship, competitors, and other relevant stakeholders, discuss with positives and negatives aspects compare with coke using the marketing literature section-2 critically evaluate anticonsumption visible to Pepsi using theory(no swot) and academic literature investigate what type of stakeholders demonstrate anti consumption behaviour towards Pepsi, identify and evaluate options of how your organisation could overcome stakeholder anti consumption conclusion use swot analysis – discuss the strength and weakness of findings summarise the whole essay
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