Introduction
Part 1: Three Target Market Summaries
Each answer below must include a citation using the direct URL where the information was found.
Total numbers in the U.S.
Percent of the total U. S. population
Rate of growth
Average household size
Average age
% with college degrees
Average or median income levels
Geographic location(s) – metro, states, etc.
Brands that have higher than average purchase for each group
Identify specific products which have above average usage for each group
Best media to use to target each group
Part 2: Business Potential Summaries
For each target market group, write minimum of two, but no more than four paragraphs, evaluating and summarizing the overall business potential in the United States. This is not to be an “industry” specific or “marketer” specific analysis. The purpose is to evaluate for the entire United States.
Bibliography and Citations
Bibliography: Criteria include credibility, date of resources, and bibliography format
Appropriate use of Citations
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