Managing a tourist destination is often a complex process as a range of stakeholders need to be consulted and considered when decisions are made. In addition, the destination must consider the external environment and emerging trends when devising strategies to support sustainable tourism growth. This assessment will allow students to develop a greater understanding of the elements involved in the development of a destination management plan. Students will also consider the role that external trends and environmental factors play in the development of effective strategies to support the image and future development of a destination.
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