Table of Contents
Read
- Week 2 Lecture
- Chapter 4 of the course text, Principles of Marketing
Watch
- Burberry (Segment No. 4) (Links to an external site.) in Fashion: Superbrand Chic
The goal of place strategy in terms of the customer value equation is to add value without increasing cost.
Retailers face three strategic issues that affect place strategy.
Instructions:
- Pick one of the strategic issues listed below:
- Market niche
- Location
- Merchandise assortment
- Explain at least three elements marketers need to consider when it comes to that strategy.
- Explain how Burberry implemented innovative “place” strategies to create value for current and potential customers?
- Your initial post must be at least 350 words.
- Be sure to properly cite your textbook and at least three scholarly or credible resources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) Refer to the Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table for additional guidance on source types.
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