Requirement: ( You must strictly follow this structure please. )
1.Background to the Case (Plastic Collective)
1.1Background of Plastic Collective (PC).
What is the firm does? What do they do best? The mission statements. Company objectives. The purpose of this business is do ? How does the business relate to the market?
Describe briefly some background of the Plastic Collective firm.
For example, and the following will vary according to your investigation of the company: what the organization is known for, how the company operates and or what they do best, mission statement, company objectives, type of organization (Private, NGO or other), segments that they serve or offer their services. Therefore, in here you must give a clear description of the plastic collective as a company. AS this information will come straight from the companys website YOU MUST INTERPRET THE INFORMATION AND ABLE TO PARAPHRASE WELL. THERE WONT BE QUOTATION IN THIS SECTION AS WILL MINIMISE THE VALUE OF YOUR INTERPRETATION.
(Important part *)1.2 importance of the company in the broad (international business landscape and specific (Australian) context. Explain the importance of the business (Plastic Collective) not only from the point of view of environmental sustainability but also the contribution of PC to an economy. Write some factors of importance of business by using google scholar.
Macro aspects: (5)
Economically (how many people exist in the company; how large it is? small medium or large?)
Legally (Does it has any legal purpose for been here)
Political (Does it has political importance?).
Technologically (is that the company important?)
Social responsibility.
You saw in the website how they help other communities or countries, so this company has a larger focus than Australia.
2.Demonstration of the body of knowledge: MEANS LITERATURE TO SUPPORT YOUR OBSERVATIONS AND LINK BACK TO PC FOR AN EXAMPLE THAT CAN EXPLAIN YOUR OBSERVATION
2.1Plastic Collective sustainability-related strategy: This section takes you back to Macro and Microenvironments and relates to a sustainable related strategy. In this section, you should (a) analyze the sustainability-related strategy used by Plastic Collective (Microenvironment) and (b) identify the sustainability-related issues must consider strategies issues that are relevant to the various stakeholders and Macroenvironment.
(a)Sustainability strategy (such as eco-friendly strategy) starts with a description of how the vision and mission of the company includes (or does not include) sustainability concerns. How many achieved triple bottom line? How the company sustained this this strategy?-from economy, social responsibility, environmental. What is sustainability explain write a reference. The sustainable strategy and pillars of this company. Address issue about sustainability of company.
Sustainable Principles 1 from process and cost aspect
Sustainable Principles 2 from marketing principle aspect
Sustainable Principles 3 from management principle aspect
Sustainable principle can be found at Kumars article Sustainability and branding: an integrated perspective.
Then, analyze the strategy(ies) the company has used to achieve the goals and accomplish its vision and mission. Under strategies you may refer to collaborative relationships for example (see Fig 3.6 pg 82 reading in session 7 Environmental Analysis for SSM. Also discuss the various goals (related to sustainability) and the extent the company has achieved them. What has impeded the company to achieve them fully?
Other strategies have been referred to as ‘green (ecological) for e.g. the article ‘greening the marketing mix… by Leonidou, Katsikeas and Morgan), and a more comprehensive strategy that incorporates the social aspect. You may want to see the examples of firms that are described in the article B2B branding in emerging markets:…by Sheth and Sinha pg 83-85.
Analyze the leadership and discuss whether it has developed a sustainable organizational culture. Provide evidence and illustrate every time you arrive at a conclusion. There is no point in just mentioning: the company has pursued a ‘greening strategy, or an ‘innovation strategy, for example. Explain and illustrate to justify your conclusion.
2.2Identification of Sustainability-related issues faced by PC.
This second point refers to an assessment of the external environment where you can arrive at the identification of the issues you will address in the third criterion of the rubric.
You may want to use the article: Environment analysis for SSM by Edward Stead pg 65 Table 3.1
This section should end with an identification of sustainability-related issues (three minimum) that Plastic Collective faces and that need to be addressed later in criterion / section 3.
You may use the article that describes the issues and opportunities in the MSCI ESG rating. I DO NOT expect one line or a bullet point with the ‘name of the issue. Explain the issues with facts and theory of why this might be considered an issue.
Example: Maybe the company only standing on sustainability because the government gives some support every year.
Maybe the company can be a sustainability company but not enough sustainable on management.
Maybe the company has lots of barriers with legal in laws, not everyone wants to buy their plastic.
3.Explanation of the case and synthesis with the theory
3.1identify and briefly explain three alternative strategies to address the issue.
In this section, you should take the issues you identified in the previous sections (2.2) and briefly explain three alternative strategies to address the issues. You may wan to use the article by Kumar and Christodoulopoulou: Sustainability and branding: an integrated perspective. Specially concentrate on the two top boxes of the Fig 2 in p 10 namely strategy and operation. Remember at this point you only describe the future three alternative. You may also want to use chapter 5 and 6 Competitive and Corporate strategies from the textbook by Edward Daft.
4.Analysis of the situation
4.1. Strategy implementation: In this section, you must actually develop the strategy in terms of planning, organizing, leading and controlling (remember we covered these stages in class). For this section, I recommend you review the content in the chapters from the prescribed management textbook. Specifically, chapter 1 The changing world of management by Samson and Daft session 7. And chapters from Edward Steads textbook chapter 2, 3, 4, 7 (choosing and implementing SSM strategies), and 8 (leadership).
4.1.1 Planning: One important element of Planning is to establish objectives therefore, I expect you to indicate objectives for the issues identified in an earlier section. They can address one or two issues only.
4.1.2 Organizing: Be specific as to how you plan the organization of the activities and tasks.
4.1.3 Leading: Proposed who would be in charge of what tasks that you suggested in the strategy
4.1.4 Controlling: Describe how you are going to control and make sure you are progressing in the strategy implementation. What are the indicators you will look at in what period.
Reference list according to Harvard Reference Style
These 6 articles can help you have a well understanding of sustainable principles and so on. And you must use 6 articles as references.
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