Presentation topic:- Interview two members of two of the following population segments: a) Generation X women b) Baby boomer single parents c) Generation Y immigrants d) Millennial boys/men Identify the main ways, if any, in which their consumption-related behaviours are unique because of their membership of that group. Choose two product brands each segment uses, and discuss the differences of how marketers target these groups. This assessment worth 20% of the total grade. A suggested structure for your presentation could be: ¥ Introduction to the topic ¥ Brief explanation of the relevant concept(s) or background ¥ Class involvement (for example: exercise, role play, activity, debate) ¥ Discussion of the main issues ¥ Recommendations and/or conclusion ¥ Class discussion (not necessarily at the end) Students are expected to research topic-related theories and practices, utilise various resources, and identify the insights or provide solutions. It is important for students to be able to stimulate discussion in the class. This workshop approach represents an opportunity for audiences to provide input and asking pertinent questions on the topics. The presentation should take 20 minutes in total, including 10 minutes class discussion as a major component. ¥ You will need to provide the following documents to your tutor at the start of your presentation, • – Assignment cover sheet ¥ – A copy of summary of your presentation ¥ – A copy of your presentation slides (6 slides per page) – A bibliography (A minimum of 4 references are required) Would you please make 15 slides of this presentation with speaker notes. Please choose baby boomers single parents and generation y immigrants for this topic. Thanks.
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