To prepare for the final submission of your Project you will focus on the following sections:
1. An Introduction (300 words)
2. A critical analysis of competition, using the Porter Five Forces Analysis method: (700 Words)
Include two or three competitors you plan to target in your marketing strategy. Discuss their strengths and weaknesses, including a narrative of each competitor’s current marketing strategy.
Provide at least two competitors you do not plan to target in your final marketing strategy. Include a brief
summary explaining why you will be excluding these competitors.
3. Marketing goals for your product/service: (400 words)
List three to five (3–5) marketing goals for the product or service you selected
Explain why you feel each marketing goal is a good goal for your selected product or service.
4. An analysis of the pricing methods for your chosen product/service: (500 Words)
Describe two pricing methods that you would recommend using for your selected product or service.
Describe the advantages and disadvantages, as related to your selected product or service, for each
pricing method.
Explain which pricing method represents a more appropriate method for your selected product or service.
Justify your choice.
Analyse how the pricing method and strategy would be implemented. What is the projected outcome?
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