Each project installment must include a title page that has the name of the project topic (Apple Watch) and the specific questions being addressed (below), be at least 600-800 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
Book: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc.
Also, scholarly articles include Journals, Wall Street Journal, Ad Age, Fortune.
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