Think of yourself as a marketing consultant for the company that you have been allocated. For the first assignment, all you need to do is to help them to identify two (2) potential new market segments in Australia and choose one (1) target market out of these two segments that is best for the company to serve. Once the new target market has been chosen, you would need to provide a detailed customer profile of such market as well as develop a new differentiation and positioning strategy for the company to be successful in the new market.
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