A case analysis, should be focus on answering every questions (use concept of lecture slides). Calculations and conjoint analysis may be required.
Discussion Questions for Parle-G Case (Due date: 6 September 2019)
This case illustrates a classic pricing decision that many companies face, regardless of industry.
In writing your report, I want you to focus on the issues discussed in the section titled “ISSUES IN DECEMBER 2009” on pages 8 and 9 of the case, culminating with the questions asked by forlorn Mr. Kulkarni at the end of the case (on page 9):
“A flagship brand should be generating a margin of 15 to 20 percent of revenue. A margin of 10 percent is unacceptable for Parle-G. I have to bite the bullet at some time on pricing. The concerns are several. Should I make tactical moves like launching new SKUs and new price points? Should I continue to tinker with the grammage? Is there a strategic move?”
Please write your report so as to give clear guidance to Kulkarni. It might be a good idea to first spend some time and effort in understanding and explaining the factors that drive Parle-G’s pricing in the report, and then delve into your recommendations.
Please be sure to consider and explain both the short- and long-term impacts of your recommendations.
HOMEWORKAIDER HAS HAD A 98.15% SUCCESS RATE ON THIS ASSIGNMENT.
The post pricing and revenue management appeared first on Homeworkaider.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
