Please read the chapter below.

Public_Relations_Research_and_Planning_2nd_edition.pdf Download Public_Relations_Research_and_Planning_2nd_edition.pdf

Source:

Stacks, Don & Dodd, Melissa & Men, Linjuan. (2011). Public Relations Research and Planning. 

What did you learn from the reading?  Provide four key takeaways (four bullets points – each point a minimum of two sentences).


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