1-One of the most important element in the success of any marketing plan is the full understanding of how consumer make their buying decisions. Please, review carefully the reference materials posted in the Classroom Message Area and then using each step of the Consumer Purchasing Decision Making Model and the Motivators List, address the following:
1 – what would motivate you, as a consumer. to purchase an expensive suit,
2 – a trip to Maui,
3 – a pair of working shoes?
B – Blockchain is a new ‘disruptive’ technology that will shortly affect most industries. Based on your research, how do you think it will affect business and marketing strategies?
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