1. Where do marketers work, and what role does marketingplay in the firm?
2. Briefly explain what marketing is.
3. Explain needs, wants, and demands. What is the role ofmarketing in each of these?4. What is utility? How does marketing create different formsof utility?
5. Trace the evolution of the marketing concept.
6. Define the terms consumer goods, services, andindustrial goods.
7. To what does the lifetime value of the customer refer, andhow is it calculated?
8. What does it mean for a firm to have a competitive advantage? What gives a firm a competitive advantage?
9. What is involved in marketing planning?10. List and describe the elements of the marketing mix.
you can find this question on page 35 and use the answers in this book you can see it in the upload the file
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