Questions:
What threshold of scoring points could you set to indicate that a subscriber has become a qualifed lead?
Conversely, what lower threshold could you set when subscribers start losing points and might need a diferent approach?
Analyze the forms you use for newsletter sign-ups, course enrollment, downloads, browser abandonment, etc. with an eye toward what those forms can tell you about subscriber needs.
Which key emails and links do you want to track for opens and clicks, so you can lead the subscriber to a new stage in the sales funnel?
And which should you track for failure to open and click so that you can respond in a diferent way?
What kinds of subscriber actions do you want to tag for immediate or future action?
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