Read and analyze the following article, which can be accessed by clicking the link below. Breur, T. (2006). The importance of focus for generating customer value. Journal of Financial Services Marketing, 11(1), 64–71. Retrieved from https://search-proquest-com.libraryresources.columbiasouthern.edu/abicomplete/docview/195285738/3DD8404D9B984970PQ/1?accountid=33337 Write a summary of the article to include the purpose of the article, how research was conducted (if any), […]
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