TASKS:
1. Develop a research topic within the area of eWOM in terms of social media-based eWOM.
Possible topics to write about: (Pick 1) Effectiveness of Product Seeding from Small Brands to KOLs, Effectiveness of Viral Marketing in Tiktok on Small Businesses, Impact of Product Reviews in Tiktok on Big Name Brands, Impact of SHEIN Product Reviews in Tiktok on Consumer Spending Habits, or if you have a better and unique related topic
2. Find 5 academic papers related to the topic (from data sources like Sage publication, Elsevier, Emerald), connect them logically, and summarize why they are related to your research topic.
If possible, all 4 pages are dedicated to related literature summary writing. The reference list is on the next page.
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