Explain the role of marketing and how it interrelates with other functional units of an organisation.
You are applying for the role of Marketing Manager within an organisation of your choice. (Students should be encouraged to use their own place of work, if appropriate) As part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.
This will be a 10-minute presentation as part of the interview. Your presentation should cover the following:
1. Introduction to the concept of marketing, including current and future trends.
2. An overview of the different marketing processes.
3. Explanation of the role and responsibilities of a marketing manager in the context of the organisation.
4. An explanation of how marketing influences and interrelates with other functional departments of the organisation.
5. The value and importance of the marketing role in the context of the organisation.
6. Conclusions that emphasise the significance of having effective interrelationships between different functional departments.
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