As your final project, you will submit the following. If you received feedback on a particular section, make sure to address the recommendations in your final report.
Cover page (designed to match your campaign theme and target audience)
Table of Contents
- Introduction (new)
- Situation Analysis (with requested revisions)
Audience Insights included in Consumer/Audience Analysis of situation analysis
i.e key findings from qualitative research not as extensive as you submitted in your assignment
- SWOT analysis (in bullet format, with required revisions)
- SMART Objectives (2 or 3, with required revisions)
- Tactics
Infographic + Explainer
Social media plan + sample posts
Link to podcast + Show notes
- Recommendations and Lessons learned (new)
What can be done in the future for your campaign
What you learned about strategic science communication from working on the campaign
- References cited in the text
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