Signature Assignment#1: Identify and Address Three Marketing Challenges
Purpose:
You will be using the same organization for all papers in this course. You will utilize feedback to revise this assignment for inclusion in the final Capstone paper for the course.
Instructions:
Consider what you know about marketing principles from your learning in marketing. This information can be drawn from this course, previous coursework, life experience, or other research.
You are the Director of Marketing
Develop a marketing strategy to lead your assigned organization into the 2nd Quarter of 2022.
What will be your top 3 marketing priorities (in order) and why?
What would you expect your top 3 challenges will be, and how will you address each of these challenges?
Formatting of Analysis:
• 4-5 pages
• APA 7 format (10% of grade)
• Minimum of 4 sources cited
Use APA 7 formatting for all written work (double spacing, 1-inch margins, Times New Roman Font style, 12 point font size). Papers should also include a cover page and references page. When putting together outlines, take care to cite any ideas that come from other sources properly.
Remember: do not use bulleted lists in academic papers.
Submit your completed paper to the appropriate Turnitin Dropbox.
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