Based on the Sony Corporation, answer the following.
1. Apply the five forces model to the industry in which your Company is based. What does this model tell you about the nature of competition in the industry?
2. Are any changes taking place in the microenvironment that might have an impact, positive or negative, on the industry in which your company is based? If so, what are these change, and how might they affect the industry?
3. Identifying any strategic groups that might exist in the industry. How does the intensity of competition differ across these strategic groups?
4. How dynamic id the industry in which your company is based? Is there any evidence that innovation is reshaping competition or has done so in the recent past?
5.In what stage of its life cycle is the industry in which your company is based? What are the implications of this for the intensity of competition both now and in the future?
6. Is your company based in an industry that is becoming more global? If so, what are the implications of this change for competitive intensity?
7.Analyze the impact of national context as it pertains to the industry in which your company is based. Does national context help or hinder your company in achieving a competitive advantage in the global marketplace?
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