Critically evaluate the key issues that strategic analysis plays in a business or organisation that you are familiar with.
You are required to make 4 journal posts. Each post should be 500 words (+1-10%) Use a mini report format for each post. An executive summary is not required. Sources should be acknowledged in-text and a reference list (not included in the length) should be posted at the end. Appendices can be included.
Noted: The company chosen is “Starbucks Café” where located in Australia. Please provided the reference relate to this company.
Post 1 minimum 3 references Introduction: Briefly describe the background information of the organisation (or SBU) chosen. This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets of the organisation (or SBU). Conduct a macro-environment analysis for the entire industry within which the organisation (or SBU) operates. You should use the PESTEL model and focus on understanding the purpose of this analysis, the identification of key factors and their implications in terms of key opportunities and threats, and discussion of their overall impact on industry growth in the future. Draw your conclusions based on your macro-environment analysis.
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