STRATEGIC MANAGEMENT: CONCEPTS AND CASES: COMPETITIVENESS AND GLOBALIZATION
starting this activity, review the Week 2 LEARN (e-Activity) and read Chapter 2 in the course text book. Doing this will give you the Why to include in your response to the following:
Research Union Pacific Railroad (you are encouraged to use a myriad of reputable sources, including the company’s website.) Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments (as discussed in the textbook) to understand the general environment facing Union Pacific.
Describe how Union Pacific will be affected by each of these external factors.
1) Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments to understand the general environment facing Union Pacific.
2) Describe how Union Pacific will be affected by each of these external factors.
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