1) NPD
- Explain the steps in bringing a new product to market.
- Explain the research you recommend to do
- Explain when the company need to define the SCOPE of the NPD strategy
- Define the main causes of NPD Failure
2) Sustainability
- Define circular economy. Explain the main 3 strategies the clothe industry is trying to use to become more sustainable
- What is the packaging that you will recommend to launch an Oat drink? Why?
- Think of 3 strategies you will use to communicate the sustainability effort that your company is doing?
- How would you persuade the customer?
o Word: Word count: 1500-2000 words.
o Cover, Table of Contents, References and Appendix are excluded of the total word count. o Font: Arial, size 12
o Text alignment: Justified
o The in-text References and the Bibliography have to be in Harvard’s citation style.
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