Write a background that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to ‘sustainable practices- environment, society, resources use, etc.. Competitors, suppliers, customers.. – Describe the product (s?) you are going to examine – Describe the pricing, promotion and distribution strategies used by the company – mUST INCLUDE SWOT Analysis, Positioning Chart, etc.. – Compare the marketing mix to its competitors – Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects
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