1- Fashion marketers evaluate potential target segments based on a number of criteria, including substantiality, accessibility, serviceability, and:
a. Marketability
b.Measurability
c. Investability
d.Specificity
2-A concentrated targeting strategy is also referred to as:
a.Niche marketing
b.Customized marketing
c.Non-specific marketing
d.Narrow marketing
3- In classifying consumer goods, a customer visiting Web sites and stores for a new coat would be seeking:
a.Unsought goods
b.Convenience merchandise
c.Specialty items
d.Shopping goods
4- Replacement windshield wiper blades purchased for an automobile during a storm would be classified as:
a.Specialty items
b.Convenience goods
c.Shopping goods
d.Unsought goods
5- Nondurable goods include all of the following except:
a.Batteries
b.A refrigerator
c.An everyday T-shirt
d.Food
6- Fashion products fall into the three categories of fads, trends, and:
a.Breakthroughs
b.Luxury goods
c.Classics
d.Innovations
7- A discontinuous innovation is a type of new product that:
a.Changes the way we live
b.Never gets off the drawing board
c.Improves on an old product
d.Goes out of fashion quickly
8- When a cereal company introduces a stylish new granola, placing it at eye level on grocery shelves and pricing it higher than the competition, the company is practicing:
a.Skimming pricing
b.Psychological pricing
c.Target market pricing
d.Product line pricing
9- The first step in the product adoption process is:
a. Interest
b.Evaluation
c.Trial
d.Awareness
10- Mass marketing‖ is another term for the targeting strategy of:
a.Concentrated marketing
b.Undifferentiated marketing
c.Differentiated marketing
d.Customized marketing
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
