Chosen Company – British American Tobacco This is a group project and my part is described below 3. Company Introduction (500 words) -introduce the organization (history, brand, product/service and target market) -Briefly describe their sustainable efforts -Why is sustainability important to them? 4. Company Analysis (750 words) -What are their current sustainable efforts (elaborate) -Are they sustainable in terms of the triple Bottom line (Environmental sustainability, Economic sustainability, Social sustainability)? Footprints (Ecological Footprint, Water Footprint, Carbon Footprint) -What are their current marketing strategies? (4p/7ps) Consumption? -What marketing campaigns have they done and do they have a unique voice and brand that is genuine about sustainability? How to overcome? Minimum References (15)
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