The first entry in the reflective journal requires you to reflect on how corporate social and environmental responsibilities are not merely philanthropy, but instead, are strategic business issues. 1 Corporate and social responsibilities are they simply philanthropy or are the instead strategic business issues? This question is becoming increasingly important in today’s society especially as we; the caretakers of our planet are becoming progressively more aware of how every action we take and items we consume 5 impacts our world. Technological advances have made the world become a smaller place with more businesses having an impact globally. Through understanding the readings I have determined that for companies of today it is not merely ‘ok’ for corporations and businesses to make donations to organisations or just show an understanding of their impact on the environment but to also formulate business 10 strategies and decisions around these events as they are increasingly having an effect upon business. I found the article by Swartz (Sept. 2010) of particular interest as it outlined how a business that would outwardly have no direct relationship to forests within a country different to which it operates, does indeed in fact have an impact on these forests. 15 Like the majority of people I once thought that if I purchased a pair of shoes the only people that this would have an impact on is the business and I. However upon reflection the shoes are part of a long supply chain and my purchase may impact a person and/or country without my direct knowledge. This leads into the idea outlined in the article by Porter (Oct. 2007) that climate change and the policies formulated 20 are indeed a business problem not just a corporate social responsibility issue. The bottom line for the majority of business is to make money and with the introduction of carbon tax and the growing literature on “the greenhouse effect”, we are increasingly aware of how this will cost us both in monetary terms and in terms of the future for humankind. It therefore makes economic sense to reduce the carbon output for 25 businesses along with looking into ways to improve the environmental and social impacts the businesses make. Anderson (2005) explored the idea of people boycotting companies and their products and services and the damage this can do to their brand. I believe that the threat of having consumers boycott your product or service due to assumed inhuman 30 or environmentally unfriendly practices, along with the government taxes being put in place to ensure companies act responsibly will result in industry having to start implementing strategies to ensure the consumer is appeased. I as a consumer of eggs would like to be able to personally boycott any eggs produced within a battery farm, however I have to subdue my wishes due to monetary reasons. If there were to 35 be a boycott where enough join to make an instantaneous difference I would definitely become part of the movement. I do believe that well conducted boycotts of products can and do have an impact on consumer behavior. Both Porter (Oct. 2007) and Swartz (Sept. 2010) explored the idea that business decision are now needing to incorporate how they will contend with their susceptibility to both climate related 40 surprises along with any economic surprises. I agree with this assumption as I believe it will be of economic benefit for companies to have sound business strategies as it will improve not only their profitability but their reputation in the eyes of the consumers as well. I feel a greater understanding for humans on how every action they undertake 45 impacts on those around them is the first step in businesses gaining an understanding of the issues facing them in today’s world and in the future. The world is now a global empire and no longer small isolated countries and peoples and I have come to realize that the actions we take and items we consume can have far reaching consequences for those in countries across the globe. I have also realized 50 that it is the corporate responsibility of business to formulate strategies within their business plans on ways in which they will decrease their environmental and social impacts for the planet on which we live along with the people who inhabit it.
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