You will be conducting an interview with a market research professional or a company representative. Use the results of your research to make specific recommendations on how market research can be applied to the Marketplace Simulation.
In your Marketplace Simulation game play today, you will be concentrating on growth options and using market research to help you in your decision making. Bont and Hamersveld (2007) tell us “Today, organisations, when making key decisions, are mindful of the importance of ensuring that they understand the views and opinions of current and potential customers and know what competitors are doing in the marketplace” (p.3). Understanding the role of market research and the many methods for conducting market research will be valuable for your work in this class and others in your program.
Learning from Subject Matter Experts (SME) in market research is the focus of this week’s Assignment and Discussion. View some ideas on how you can identify a market research professional or company.
Reference:
Bont, C., & Hamersveld, M. (2007). Market research handbook. Chichester, West Sussex, England: John Wiley & Sons. Chapter 4: The Market Research Process. Page 99-128
For this Assignment you will be:
● Reviewing the information in this week’s Reading and sources you identify in your own research.
● Identifying areas about market research that are particularly interesting to you or that you would like to know more about.
● Creating a set of 3-6 questions using the information you have gained in your Reading and research that will help you gain a greater understanding of these areas.
● Identifying a market research professional or a company where a representative can talk to you in more detail about the market research process. View some ideas on how you can identify a market research professional or company.
● Conducting an interview with a market research professional or a company representative.
● Using the results of this research to make specific recommendations on how it can be applied to the Marketplace Simulation.
“WE’VE HAD A GOOD SUCCESS RATE ON THIS ASSIGNMENT. PLACE THIS ORDER OR A SIMILAR ORDER WITH HOMEWORK AIDER AND GET AN AMAZING DISCOUNT”
The post The Importance of Market Research appeared first on Homeworkaider.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
