Topic: The Letter Package Assessment Scenario
Pages and Word Count: 3 pages (825words) (400 words for each part)
Reference: 2 total. (references not older than 3 years.)
APA7.
Your assessment involves a combination of researchand writing. You are the marketingdirector for Chalmers Controlsbased in your hometown and your company is considering overseas markets for thecompanys language translation software. Your boss Ross Wooten has asked you to research potential overseas markets,research effective communication strategies in your proposed country, summarizeyour research and results in a memo to him, and finally draft a letter to apotential distributor in the country you have identified as a viable market.
You will choose a country that you believe will be a good overseas market foryour companys language translation software (you may choose any country thatis of interest to you). Your international research begins with learning aboutthe country, how business writing is conducted, and what expectations are forcorrespondence with a potential distributor in that country. Your sources mustbe no older than three years;anything older than that would lack credibility.
I. Part1: Memo Scenario: (400 words)
RossWooten President of Chalmers Controls, has asked you to research overseasmarkets for the language translation software program the company produces. Hewants you to choose a viable country for distributing the product, explain whyit is a viable country, and research and present the best ways to communicatewith business professionals in the country you selected. Finally, he wants youto draft a letter to a prospective distributor in that country for his review.
Wooten has asked you to present your research in an organized, focused memo tohim. He has asked that you clearly outline the research you conducted, thesources you reviewed, the information you gathered, and the criteria needed tocorrespond effectively with the overseas marketwhat business writing etiquetteis specific to the country you chose? How are those business writingexpectations addressed in your draft letter?
a. Memo:
The memo to Wooten should be around 400words.
The memo should include at least two viable references no older thanthree years.
APA 7.
Put your references on their own pagefollowing your memo to Wooten.
b. ChecklistPart 1:
Identify the country you selected fordistribution of the software and why it is a viable market.
Outline the research you conducted toidentify the viable country and to learn how to communicate in writing to thepotential distributor.
Include the sources reviewed for yourresearch in your memo to Wooten, both using in-text citations and on areferences page following the memo (sources must be no older than three years).
Include information you gathered using acombination of summary, paraphrase, and limited direct quote from your sources.
Explain the criteria and culturalconsiderations used to draft the letter.
II. Part2: Letter Scenario (400 words)
Preparea draft letter of introduction to send to a fictitious distributor within the country you researchedintroducing yourself, your company, your product, your interest in working withthem, and why they should be interested in distributing your product.
You will make up the name of the distributor, the company, the mailing address,and the contact person. Make certain your letter meets the culturalexpectations of the country you selected based on your research. Researchletter writing format expectations in your country of choice businesspractices vary, so do your research!
(Orange, LLC)
a. ChecklistPart 2: In your draft letter to the prospective distributor:
Introduce yourself, your company, andyour product to meet the cultural expectations of the country distributor (seeuseful resources provided below).
Explain your interest in working withthat distributor.
Explain why the distributor will beinterested in distributing your product.
Demonstrate the cultural expectationsrelevant to the country you chose.
Your letter package submission (memo,references, and draft letter) will demonstrate your ability to research,summarize that research, document the research, and prepare additionaldocuments based on information gathered and cultural literacy.
Your letter package will include thememo to Wooten, your list of references cited in the memo using APA 7th editionformat and citation style, and the requested draft of the letter.
Checkyour punctuation, spelling, and grammar to make sure it is correct beforesubmission to the Dropbox.
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