Designating a spokesperson for a public health crisis is a critical step in controlling the messaging that goes out to the public and the media. A person’s position should not be the only factor in choosing a spokesperson. Their public communication skills, demeanor, trustworthiness and availability all matter for the critical role of spokesperson. A spokesperson should also have an understanding of scientific and medical complexities, along with best practices for crisis communication. Most importantly, a spokesperson must be able to deliver informative, accurate messages without provoking fright or alarm.
Answer the following questions:
- In your own words, why is choosing the right spokesperson important?
- Contrast the pros and cons to having a spokesperson to represent an organization during a crisis or emergency.
- If you were looking to hire a spokesperson to represent your organization’s infection prevention plan during the COVID-19 pandemic, what characteristics would you be looking for in this individual? Describe your rationale.
Please be sure to validate your opinions and ideas with citations and references in APA format.
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