This Week- The concept of audience is difficult for many people to grasp fully. You have already begun to wrestle with the concept of multiple audiences but what if it is even more complicated than naming three distinct separate people that might read your work. Sure we know we want to write to the person who does the hiring and yes we want to make it easy for other people to extract information from that document for secondary purposes BUT did you know that hiding in that tertiary audience classification, where we want to be polite and not offend the generic reader, you are also writing to a non-human audience? https://www.cnbc.com/2018/10/01/how-to-make-sure-the-robots-pass-your-resume-on-to-thehiring-manager.html Check your chances of navigating the non-humans to eventually allow your materials to reach their destination.
As a step in the Job Application Project please use the audience analysis sheet to learn a little more about the audience you are writing for.
- Do a little google-ing and read about the company
- Read each job advertisement closely
- Fill out an audience analysis sheet for each audience
- Create a Word document that includes:
- the full text of job1
- the analysis of job 1
- the full text of job 2
- the analysis of job 2
Submit that single Word document here .
You will use the audience analysis sheet (found in the toolbox) to help guide your resume and cover letter writing, sculpting your representation of yourself to meet the expectations of the audience and the demands of the position. You can use it again for any writing project you encounter, even after this course ends.
Hint: Bear in mind who your audience actually is: We have many audiences when we write these kinds of materials and we may need to satisfy one audience to gain admission to the next. Think about computer algorithms as a tertiary audience, perhaps secretaries and hiring committee members as a secondary audience and then your primary target audience is the person who heads the search or posted the job advertisement.
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