Individual Assignment #1
McDonald’s And J Balvin Drop Limited- Edition Merch Collection
October 15, 2020 The exclusive collab is inspired by J Balvin’s favorite McDonald’s menu items
(Chicago, IL – Thursday, October 15) – After the J Balvin Meal hit restaurants across the country last week, the Golden Arches and the global ambassador of Reggaeton are continuing to
elevate their collaboration by unveiling a new line of apparel and accessories. The exclusive
collection fuses J Balvin’s favorite Colores with his love of McDonald’s food, including the Big
Mac, World Famous Fries® and OREO® McFlurry that make up his signature order.
Fans can get their hands on the merch starting today on jbalvinmerch.com. The collection
includes pieces ranging from a McFlurry bucket hat, to Big Mac slippers to a temporary tattoo
showing off the receipt for the J Balvin Meal. Items are limited in quantity and will be available
while supplies last.
“It’s been incredible to see all the excitement from fans over the past week,” said J Balvin. “Not
only did I want to bring my personality to the McDonald’s menu, I also wanted to share my
energy and creativity in a way that elevates our partnership through an exclusive merch
collection that we created with my team. Now people can collect a piece of this collaboration and
have it forever … lego!”
For those craving more, the J Balvin Meal is still available to order in restaurants for carry-out, at
the Drive Thru, via McDelivery or through the McDonald’s App. The meal includes a Big Mac
sandwich, medium World Famous Fries®, and an OREO® McFlurry, and is available at
participating restaurants until November 1. Customers who purchase the J Balvin Meal as an
offer on the McDonald’s App will receive the McFlurry for free.
McDonald’s and J Balvin are giving fans even more surprises in the weeks to come, so stay
tuned!
About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to
nearly 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S.
restaurants are independently owned and operated by businessmen and women. For more
information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and
Facebook www.facebook.com/mcdonalds.
************************************************************************* McDonald’s. (2020, October 15). McDonald’s And J Balvin Drop Limited-Edition Merch Collection.
https://news.mcdonalds.com/news-releases/news-release-details/mcdonalds-and-j-balvin-
drop-limited-edition-merch-collection.
Assignment
1. What types of consumers do you believe McDonald’s is targeting with this new offering?
Be sure to include at least four applicable ways in which McDonald’s could segment its
market with this offering (these ways may be demographic, behavioral, and/or geographic)
and apply these to this offering and the market.
2. Do you think McDonald’s is trying to leverage popular culture with this offering? Why?
3. Health experts have been critical of fast food for decades. Knowing this, identify and apply
at least two concepts from chapter 2 in the eText to McDonald’s food offerings. These
may include, but are not limited to common criticisms of marketing, business ethics,
consumer protection, corporate social responsibility, and/or negative aspects of consumer
behavior.
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