From the first e-Activity, in viewing the population segments broken out by
American Fact Finder, examine the differences in decision making between the
segments. Propose two ways that marketing managers can use these differences to
their advantage.
From the second e-Activity, in evaluating the U.S. Census projection data,
determine which external factor has the greatest impact on social class. Predict two
ways that social class will affect consumer behavior in the next 10 years.
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