Understanding The Economics of Business

For your “Complete” assignment, you are to write a COMPREHENSIVE APA analysis paper including knowledge you gained from the Read and Attend throughout the course (including Unit 5) to address the questions and statements below. A minimum of three scholarly sources are required, and all sources should be cited and referenced in APA format.  Do not self-plagiarize from the previous weeks. 

Select a Fortune 500 company from https://fortune.com/fortune500/. Research the company’s most recent annual report. You might find easy access to your company’s annual report at https://www.annualreports.com/. 

• Identify background information on the company, including the company name, ticker (stock) symbol, GICS Sector, and GICS Sub Industry.
• Summarize the products the company produces and sells, and who their target customers are.
• Describe factors that could shift the demand curve for the company’s product(s) (see the risk factors discussed in the K-10).
• Describe factors that could shift the supply curve for the company’s product(s) (see the risk factors discussed in the K-10).
• Describe whether the company’s product(s) would be expected to have an elastic demand or inelastic demand.
• Discuss the firm’s profitability with an explanation of the difference between accounting profit and economic profit.
• Examine the costs the company incurs and discuss whether the majority of costs are fixed or variable in nature.
• Describe the market structure that best describes the market the firm is in.
• Analyze how the market structure affects the profitability and pricing power of the firm.