Point of purchase (POP) materials are promotional materials that are used to promote a product at the point of purchase (for example-the sales counter or at the cash register). They come in many forms such as permanent displays, semi-permanent, temporary displays and other instore media. They are used for four functions: to remind the customer of the product, to inform the customer of the product, to merchandise the product, and to encourage purchases of the product.
Topic: Point of Purchase
Wallyâ€s is a local specialty store that sells toys and trinkets for children typically age 12 and under. It is quite a popular birthday stop for gift bags and birthday presents for parties. Wallyâ€s has a new product called the Aeronaut, a new astronaut toy that comes with a spacecraft and a map of the planets. You have been hired by Wallyâ€s to promote this product in the specialty store through Point of Purchase advertising. In the Discussion board posting, address the following checklist items:
What type of point of purchase materials for promotion should be used in Wallyâ€s store to promote the Aeronaut?
Which of the four functions of point of purchase materials will be used here-reminding, informing, merchandising or encouraging? How will this be used?
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